Useful Tips to Optimize your Website

Are you worried that you have published your website, but it is not showing results? Here are five of the most important things to consider when optimizing your website.

Whether you are an SEO beginner who has just created a website or an experienced website owner, check out the points below to maximize the power of your website. 5 most important points when optimizing your homepage.

Content

Search engines such as Google read the text on the site to understand what the site is about. In other words, if a site has no text at all, search engines cannot read the content of that site.

Add content that is full of originality that is not found in other businesses, such as what your homepage is, what features it has, where you are active, etc. For example, experience articles, interview articles, blogs, etc. are recommended.

For tips on creating content, check out these articles:

Why is content marketing hot right now?

This is when you don’t have time! 6 points of content creation

Keywords and Meta tags

Keywords are words or phrases used to find your site on search engines. For a small business homepage, narrow it down to the 3-5 most relevant keywords (or keyphrases). There are many free online tools that can help you choose your keywords.

Once you have your keywords, insert them into your content as naturally as possible. Next, include your keywords within the page title, such as in the header. Finally, use keywords inside your meta tags. To update your site’s meta tags, you can enter it from your site’s SEO settings in the editor, or from the page settings screen for each page.

Link

Links play an important role in promoting search engine optimization. Links make it easier for search engine crawlers to find your homepage and increase your chances of showing up in search results. However, paid links acquired by paying money and unnatural links meaninglessly pasted in the comment section of forums, etc., adversely affect SEO.

What matters is the backlinks you get organically. Search engines such as Google use a variety of methods to determine whether content is good or bad, and backlinks are one of them. By getting links from famous sites (sites with high page rank) and being shared by many people, the SEO effect will increase.

Composition

The site structure shows how each page is connected and whether information is organized and conveyed logically. The easiest (minimum number of clicks) to access each page on the home page is ideal for both user experience (UX) and search engine optimization.

If “home” is the page with the highest page rank in the site, other pages should be configured as close to the homepage as possible (so that they can be accessed with a small number of clicks), so that the importance of other pages can be determined. Will go up

Encourage indexing

A sitemap is a list of pages and content on your site. Not only does it make each page easier for site visitors to find, but it also helps search engine crawler’s index each page.

All sites use “XML Sitemaps”, which are automatically generated from the servers and kept up-to-date with all pages added and removed, to help search engines and Google Analytics understand what your site is about. . Learn more about sitemaps for your site here.

There are many other ways to encourage indexing, so please refer to the following articles.

Why focus on website optimization?

It is said that it usually takes only about 10 seconds for a user to make an opinion after accessing a website.

In other words, in that short amount of time, the decision is divided whether to stay on the site or move to another site.

In order to prevent this situation, it is necessary to make a good impression on the site itself from the beginning so that the user can instantly decide to stay.

Recognize strategies that can be attempted

In a fast-changing industry like e-commerce, there is always a diversification of trends and strategies. When you’re asked for the latest ideas like this, you need to decide if they’re a good fit for the business you’re working on.

Focus on trusted influencers and publications by industry

Focus on changes in numbers

Continue data collection and analysis

Follow search engine trends

get customer feedback be aware of your competitors

Summary

It’s easy to imagine the impact of an e-commerce homepage on every aspect of your marketing strategy.

Because not only do these affect website traffic, but they also affect search engine rankings, impacting conversions and sales.

From these things, carefully analyze what fields you are good at in your own business, take time to consider the pros and cons of various sites, and update the site as necessary. Be mindful of what you do. Now you can optimize your homepage too.

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